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A self defense website builder should let you build the site, not rent it back to you. Liberation Site Builder is a full drag-and-drop builder that runs on our own U.S. network, so your store, class or safety brand site sits on infrastructure we own. Any business that follows state and federal law is welcome. Hosting, SSL and a free domain are included in every annual plan. Start from more than 200 professional templates or a blank canvas, and add e-commerce, forms, booking and blogs without touching code.


The site builder with hosting and SSL, one Hub for Teams mailbox on your own domain, and the domain itself free for the first year, in one annual plan instead of three separate decisions.












Liberation can transfer your website content from most site builder platforms.
Your website is always safe on the secure Liberation Network.
One of the easiest drag and drop builders on the market.
Build a custom e-commerce site and reach your customers.
Build your own template or use one of our premade professional templates.
40+ widgets and settings that will give your the perfect website.
Your site will look great on all devices like mobile and tablet.
Pick a layout, then make it yours.








Get a Free Domain and SSL Certificate when you Purchase a 1 Year Plan.
Every Site Builder Plan comes with shared web hosting.
For Small Businesses Just Getting Started
per month
For Growing Businesses Looking to Grow
per month
For Growing Online Stores and Companies
per month
Every site built on the Website Builder gets the same security baseline, nothing to configure, nothing sold separately.
Every site gets HTTPS encryption by default, not an upsell, not a separate step to configure.
Daily backups and malware scanning are part of every plan, so a bad update or a bad actor does not cost you the site.
Your site runs on U.S.-owned infrastructure with U.S.-based support, not outsourced overseas.
Most companies in this space never mention self defense products on their sales pages. The rules show up later, in an acceptable use policy, a payment partner’s restricted list or a support ticket that arrives the week your store goes live. A builder can be easy to use and still be a poor fit if the company behind it can close your site over what you sell.
Owners look for this in different ways: self defense store website builder, self defense class website and personal safety website builder. Whatever you call it, Liberation does not keep an industry exclusion list. If your business follows state and federal law, you are welcome here. That covers online stores selling pepper spray, personal alarms, safety flashlights and travel safety gear, self-defense instructors and class providers, personal safety brands and creators, and neighborhood or campus safety groups.
Lawful is the one condition. We do not give legal advice, and rules on some products, such as pepper spray and electronic stun devices, differ by state and city. Questions about what you can sell, ship or advertise belong with your attorney, your local authorities and, for advertising, the FTC’s advertising guidance. What we do is keep the technical side steady so you can run the business.
You also deal with one company, not a chain of resellers. The builder, the hosting and the servers all belong to Liberation, and they sit in the United States, so no upstream provider can take your site down without us knowing. Liberation Site Builder covers a self defense store website, a self defense class website and a personal safety brand site. Read more on our tactical gear store hosting page.
The same terms apply across our conservative web hosting line, not just to self-defense businesses.
Most store sites need the same few pages: what you sell, how shipping and returns work, your contact details, and common questions. Start from a template, change the words and photos, and publish. Forms and booking help customers ask a question or schedule a visit.
Add a class schedule page, a booking form, a sign-up form and a blog for news. Build once and the site adapts to desktop and phone.
The E-Commerce+ plan adds a shopping cart, payment gateways and a product gallery. You choose how to take payment, and processors set their own category rules, so confirm yours first. See payment processing. Related: tactical gear store hosting.
Site Builder includes a Collections system for listings such as instructors, classes, retailers or local resources. You define the fields, add entries, and it builds the index page and a page for each entry.
A site you can leave is a site you truly own. A few habits keep it that way:
None of this locks you in. Your files and your list are yours, and you can leave with your data whenever you choose. Related: self defense store web hosting, self defense WordPress hosting, self defense email marketing and self defense private email.
Pick a template and publish this week, or talk to our team and we will help you build it.
Yes. Liberation Site Builder serves any business that follows state and federal law, including self defense stores, instructors and safety brands, on a network we own in the United States.
Yes. Connect a domain you already own, or register a new one, annual plans include a free domain for the first year. An SSL certificate is included either way, so your site loads over HTTPS from day one.
Yes. Your site files are yours and you can download them over FTP at any time, before canceling. We are not in the business of holding your website hostage. This is one of the main reasons people move to us from Wix and Squarespace, where leaving generally means rebuilding from scratch.
Yes. Our team transfers website content from most builder platforms, including WordPress, Wix, GoDaddy, Squarespace and Shopify.
Included. Every Site Builder plan comes with shared web hosting on our own U.S.-based network, no separate hosting bill, no third-party account to manage. Storage, SSL and site security are all part of the plan.
E-commerce features, shopping cart, payment gateways and product gallery, are on the E-Commerce+ plan. Starter and Ramping Up cover everything else, including forms, booking, blogs and multiple languages, so if you are not selling online yet you do not need to pay for a store you will not use.
Starter suits a brochure site or small business getting online, with 2 websites, 2 databases and 2 FTP accounts. Ramping Up adds Pro features, custom HTML, forms, blogs, custom menus, multiple languages and Google AdSense, with 5 of each. E-Commerce+ adds the online store and gives you 9 databases, 9 FTP accounts and 16 subdomains.
Then you do not have to start over somewhere else. Our development team builds custom sites, so you can move from Site Builder to a fully bespoke build while staying on the same hosting, with the same domain and the same people.
Most builder platforms have no answer to this question. When you outgrow Wix, you leave Wix.
Yes. Site Builder includes a Collections CMS. You define the fields a listing needs, name, category, address, photo, link, add your entries, and the builder generates both the index page and an individual page for every entry, with sorting and filtering built in. It is the same system the blog runs on.
One limit worth knowing before you start: visitors cannot submit their own listings through a form, so this suits a directory you curate yourself, a member list, a chamber or ministry directory, a local guide. If you need public submissions, listing search, or paid placements, that is a custom build and our web development team can quote it.
Yes. Any business that follows state and federal law is welcome, on a network we own in the United States.
Yes. Connect a domain you own, or get a free domain with an annual plan.
Ask our team about exports before you build so you know what moves with you.
Yes. Every plan includes shared hosting, SSL and daily backups with malware scanning.
Selling online needs the E-Commerce+ plan at $19.99 a month.
Our team can move you to WordPress hosting or private cloud without changing companies.
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Browse website templates and WordPress themes you can edit without code, then launch on your Liberation hosting.