Google Analytics

Google Analytics Alternative

Google Analytics Alternative for Small Businesses

If you are looking for a Google Analytics alternative, you probably want to know who visits your website without handing that data to an advertising company. Liberation Analytics is a privacy-focused Google Analytics alternative from Liberation Technology Services. It runs on our own US infrastructure, and your data is not scanned, sold or shared with a third party.

This page is a fair comparison, not a takedown. Google Analytics is a free and widely used product, and for some teams it is the right choice. If you searched for Google Analytics alternatives or sites like Google Analytics, the sections below explain what to compare so you can choose with confidence.

Data you own

US-hosted infrastructure

Fewer blocked visits

Custom goals and dashboards

Works with any website

Support from a US team

See Liberation Analytics

Google Analytics alternative dashboard shown in Liberation Technology Services software — Liberation Technology Services: Google Analytics alternative

Visitor reportsGoals and funnelsData you own

What kind of Google Analytics alternative is it

Google Analytics is a free product from Google, an advertising company. Liberation Analytics is a privacy-focused web analytics platform from Liberation Technology Services, a US-based company. It runs on our own infrastructure in the United States, and the data it collects about your visitors is not scanned, sold or shared with a third party. As a Google Analytics alternative it shows you who visits your site, where they come from and what they do, and you own the data outright.

What this Google Analytics alternative includes

Based on what we describe on our Liberation Analytics page:

True data ownership: your analytics are not scanned or shared with anyone.
Tracking of the entire journey of your users and customers, not just page views.
Customizable dimensions, goals, reports and dashboards.
Custom reports on your user and customer data.
Detailed tracking of media, down to the specific segment.
An analytics dashboard that integrates with websites we build and host.

Liberation Analytics also works for organizations that want one place to see traffic and conversions without sending that data to an ad network.

Why people look for a Google Analytics alternative

Most free analytics platforms are free because the data they collect feeds an advertising business. Every visit and every conversion becomes part of a system you do not control and cannot audit. For many organizations, including schools, churches, medical practices and policy groups, that is the main reason to look for a Google Analytics alternative.

A second reason is accuracy. Ad blockers and browser tracking protection block requests to the best-known analytics providers, so those dashboards can undercount real visitors. Liberation Analytics is served from our own network rather than a domain every blocker recognizes, which gives you a fuller picture of who is actually on your site.

A third reason is complexity. Many small teams only need to know which pages work, where visitors come from and which forms get filled in, and find a large enterprise reporting tool harder to use than the question deserves.

Who owns your analytics data

With Google Analytics, your data lives inside Google systems under terms Google can change. With Liberation Analytics, it lives on infrastructure run by a US company you can call. Your reports are not used to build advertising profiles, and you decide what happens to the data and how long it stays.

That matters for anyone with a duty of care toward their visitors: a medical office, a school, a ministry, a nonprofit or a company that handles customer information. Fewer parties touching visitor data means fewer parties to explain in your privacy policy.

Google Analytics vs Liberation Analytics: a plain comparison

Based on how each product describes itself:

Hosting: Google runs Google Analytics on its infrastructure. Liberation Analytics runs on ours, in the United States.. Business model: Google Analytics is free and funded by Google advertising. Liberation Analytics is a paid product from a company that sells software and hosting.. Data use: your Liberation Analytics data is not scanned, sold or shared with a third party.. Ad blockers: Liberation Analytics is served from our network, so fewer visits are lost to blockers..

Reports: both offer custom reports, goals and dashboards. Google also connects tightly to Google Ads.. Support: Liberation Analytics comes with a US team you can contact directly.. If Google Ads reporting is central to your marketing, you may keep both. Many customers run Liberation Analytics as the primary record and treat Google as an advertising add-on.

Accuracy and ad blockers

Browsers such as Safari and Firefox limit cross-site tracking by default, and many visitors install ad blockers on top of that. Both can stop a request to a well-known analytics domain before it leaves the browser. Every blocked request is a visit that never appears in your report.

Because Liberation Analytics is delivered from our own network, it is not on the lists those tools use to block analytics. We describe it as more accurate than Google and other analytics applications for that reason: it counts more of the visitors you really have.

You keep your historical data

Analytics providers change platforms on their own schedule. Businesses have lost years of reporting when a provider retired an old version and gave a short window to export. When your analytics run on your own provider relationship, your history stays available on your terms.

Long history is what lets you compare this holiday season to the last three, or see whether a redesign really helped. It is worth protecting.

Google Analytics alternative: talk to an engineer.

See Liberation Analytics

Reports and goals you can actually use

Liberation Analytics is built around the questions owners ask:

Which pages bring in visitors, and which send them away?. Where does traffic come from: search, social, email, referrals or direct?. Which campaigns lead to a form, a call or a purchase?. How do visitors move from first visit to becoming a customer?. Which media and content segments get the most attention?. You can customize dimensions, goals and dashboards so the reports show the numbers your team cares about.

Works with the website you already have

Liberation Analytics does not require you to move your site. Add the tracking code to a WordPress, Wix, Shopify or custom site and start collecting data. If your site is built and hosted by Liberation Technology Services, the analytics dashboard is integrated with it from the start.

That makes it a practical choice for organizations that already work with us on web design, hosting or SEO and want one team responsible for the whole stack.

Moving from Google Analytics to Liberation Analytics

Switching is less disruptive than most teams expect. You install the new tracking code, run it alongside Google Analytics for a few weeks so you can compare numbers, and then retire the old code once you trust the new reports.

Export what you want to keep from Google Analytics before you remove it, since you are responsible for that history. If you would like help, our team can install the code, set up goals and build your first dashboards.

Who a Google Analytics alternative is built for

Based on the organizations we serve:

Churches, Christian schools, camps and ministries. Medical, chiropractic and direct primary care practices. Law firms, accountants and other professional services. Nonprofits, think tanks and policy groups. Independent media, creators and broadcasters. Small businesses that value privacy and a clear report. If your visitors expect you to protect their information, owning your analytics is a simple step in that direction.

What it costs and how to get started

Liberation Analytics is a paid service. Pricing depends on your site and traffic, and we would rather give you an accurate quote than a misleading starting price. Contact our team and we will recommend a setup that fits.

Because Google Analytics is free, the real question is what you give up in exchange. If privacy, ownership and accuracy are worth a monthly fee to you, a Google Analytics alternative like Liberation Analytics is worth a look.

Is a Google Analytics alternative right for you

Choose Liberation Analytics if you want ownership of your data, fewer blocked visits, a US team to call and reports that fit your goals. Keep Google Analytics, or run both, if your marketing depends on Google Ads integration or your team already has years of workflows built on it.

Either way, start by writing down the five questions you want your analytics to answer. A good Google Analytics alternative should answer them clearly, and our team will tell you honestly whether Liberation Analytics does.