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Category: Email Marketing

Why Open Rate Is Not What It Was. Read it as a trend, not a score Why the number inflated: Privacy features pre-load tracking images; Opens counted without a human reading; Apple Mail privacy protection especially; Your own team opening every send. What it still tells you: Direction over months, not one send; Whether subject lines changed anything; Whether you are reaching inboxes at all; Which segments are going cold. Better things to measure: Clicks, which need a deliberate action; Replies, the strongest signal there is; Unsubscribes and complaints; Enquiries and sales you can trace

What Is a Good Email Open Rate?

Andrew Riddaugh August 12, 2026

Marketing Tools

Email Marketing – How to Write a Newsletter That Strengthens Your Marketing Strategy

Andrew Riddaugh July 29, 2026

Marketing Campaign

No 1 Marketing Campaign Strategies That Drive Brand Growth and Long-Term Success

Andrew Riddaugh May 11, 2026

How Often Should You Email?. The honest answer depends on what you can sustain Signs you send too often: Unsubscribes rise after each send; Open rate falling month on month; You are padding to fill a schedule; Complaints creeping upward. Signs you send too rarely: Recipients forget who you are; Spam complaints on every send; Bounce rate climbing from stale data; Deliverability worse each time. What actually decides it: How often you have something to say; What you can sustain indefinitely; What you promised at signup; Your sales cycle length

How Often Should You Send Marketing Emails?

Andrew Riddaugh March 13, 2026

How Much Email Marketing Costs. What drives the bill, and what it is easy to overpay for Priced on list size: Most platforms bill by contacts held; Unengaged subscribers cost the same; Cleaning the list lowers the bill; Free tiers usually cap contacts or sends. Priced on sends: Better fit for infrequent senders; Watch per-email overage rates; Automation may be a paid tier; Transactional often billed apart. The costs nobody quotes: Someone writing the emails; Design or template work; A landing page to collect signups; Time spent on deliverability

How Much Does Email Marketing Cost?

Andrew Riddaugh January 29, 2026

The Best 2026 Marketing Campaign Tips for Growing Brands

Andrew Riddaugh January 12, 2026

Bulk Email Software: A Complete Guide for Campaign Marketing

Mandy Eastham November 19, 2025

IT Support

Why Newsletters Matter in a Marketing Campaign

Andrew Riddaugh July 30, 2025

Marketing Tools

How to Choose the Best Marketing Tools in a Crowded Market

Andrew Riddaugh July 14, 2025

Marketing Campaign

Comprehensive Online Marketing Solutions

Andrew Riddaugh May 28, 2025

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