Two decisions shape an online store more than any other: what it runs on, and who processes the payments. The first determines what the store can do and what it costs to change later. The second determines whether you can still take money next month, because processors maintain restricted-business lists and act on them without much notice.
These guides cover building a store, the running costs, keeping it fast and secure, and choosing a payment partner with your eyes open.
The four questions that come up before most stores get built.
The part of a store most likely to be switched off by somebody else, and the least examined before signing up.
Design, scale and the marketing work that sits alongside the build.
LiberationTek provides hosting built for stores, payment processing, and development for businesses that need more than a template. We also work with categories that mainstream processors decline, provided the business is lawful.
A template-based store on existing software can be a few thousand dollars; a custom build with integrations runs considerably higher. The larger number over time is usually the running cost — hosting, payment fees, plugin licences and maintenance — which is worth totalling before choosing a platform.
Stores are heavier than brochure sites because every page runs database queries that cannot be cached the same way. The usual causes are insufficient hosting resources, unoptimized product images, and plugins that query the database on every page load.
An SSL certificate as the baseline, then PCI-compliant payment handling, enforced multi-factor authentication on admin accounts, current software, and tested backups. A store holds customer data and payment context, which makes it a more attractive target than a normal site.
Yes. Processors publish restricted-business lists and can suspend accounts that fall into them, sometimes holding funds during a review. If you sell in a category that appears on those lists, it is worth having a second processing relationship before you need it.
A hosted platform is faster to launch and easier to run, at the cost of monthly fees, transaction percentages and limited portability. A self-hosted store costs more to set up and maintain but the data and the software are yours. Volume and category usually decide it.
Tell us what you sell and what you are running now. We will tell you what we would change, and whether the payment side needs attention before anything else.
Don’t like managing? We offer managed services for hosting, ecommerce, web sites, and more.

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